A trademark is defined as any word, symbol, device, brand name, etc. (or a combination of these) that not only identifies but also distinguishes the goods of one entity from those of another, thereby giving intellectual property rights/trademark rights to brand owners. The United States Patent and Trademark Office (USTPO) defines a wordmark as a…
To protect its seller’s trademarks, Amazon has recently rolled out its Amazon Brand Registry to Australian sellers. To learn more about what the Amazon Brand Registry is for trademarks and why you should use it to protect your brand, you can read our recent article here. This is a follow-up article to provide information to those…
Amazon has updated its brand registry to require that brands be registered trademarks. This means that brands must be registered with a government intellectual property office in order to be eligible for the Amazon Brand Registry. This change will help to ensure that only legitimate businesses are able to sell on Amazon. The benefits of…